MIVA WINS DEAL WITH MGN Ltd

MIVA to provide Pay-Per-Click ads on MGN sites including the Daily Mirror, Sunday Mirror and the People

London, UK, 5 September 2005, MIVA, Inc., (NASDAQ: MIVA) the leading independent Performance Marketing Network, today announced the signing of an exclusive content deal with MGN Ltd (Mirror Group Newspapers).

The appointment, which follows a competitive pitch, will see MIVA provide relevant and targeted Pay-Per-Click Ads across the home, article and channel pages of the following MGN sites:

• Daily Mirror www.mirror.co.uk
• Sunday Mirror www.sundaymirror.co.uk
• The People www.people.co.uk
• Sunday Mail www.sundaymail.co.uk
• Daily Record www.dailyrecord.co.uk

Under the terms of the deal, MIVA's design team will develop fully customised implementations that will be integrated within the five MGN sites. MIVA's top three, content driven Pay-Per-Click Ads will be displayed on each page, with advertisers selected according to their current ranking in MIVA's real-time online auction.

"MIVA demonstrated a thorough understanding of our market and the benefits content-driven listings can have on both revenue and the perception of our individual brands amongst internet users," commented Julia Smith, MGN's Head of Digital. "MIVA's flexibility, in terms of its customised design solutions, editorially-led approach and the way it structures deals really stands it apart from the competition," she continued.

"We're delighted to have formed a partnership with a publisher as prestigious as MGN," commented Seb Bishop, Director and Chief Marketing Officer, MIVA. "The company's focus on combining branding and user experience with revenue generation fits perfectly with MIVA's philosophy and will ensure that the listings we provide benefit partner, advertiser and user alike," he continued.

MGN is a key addition to MIVA's network of partner sites. In July this year, the sites for the Daily Mirror, Sunday Mirror, The People, Daily Record and Sunday Mail attracted nearly three million unique users and almost twenty million page impressions*. MGN is currently redesigning its stable of sites to create a more consistent look and feel. In the four months since unveiling the redesigned www.mirror.co.uk site, users have increased by 79 per cent*.

www.miva.com

* Source: Nielsen Site Census

Notes to Editor

MIVA is written in upper case.
To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

About MGN

MGN is part of Trinity Mirror, the UK's largest newspaper publisher. Trinity Mirror operates a portfolio of more than 500 media brands, which includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as over 60 websites and a variety of magazines, directories and exhibitions. With its headquarters at Canary Wharf in London, the Group employs approximately 11,000 people in centres across the UK.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to attract new distribution partners, and (2) our ability to successfully compete with our competitors on a global basis. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

MIVA Contact: Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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