MIVA ENLARGES EUROPEAN SENIOR MANAGEMENT TEAM

Appointments announced ahead of major new product launch by leading performance marketing network

London, UK, 6 September 2005. MIVA, Inc (NASDAQ: MIVA), the leading independent Performance Marketing Network, has today announced the appointment of Christopher Down as Head of European Technology, Joscelin Barnett as European Human Resources Director and Helen Goldberg as Senior Corporate Counsel, Europe.

Christopher has joined MIVA from credit rating agency, Standard & Poor's, where he worked for six years as head of European and Asian IT. At MIVA, Christopher leads a pan-European team working across internal IT, new product development and production operations for MIVA's data centres. He will also play a central role in the launch next month of MIVA's innovative new Pay-Per-Call* advertising model.

Joscelin leads a pan-European team at MIVA responsible for recruitment, development of new HR processes and the implementation of team member training programmes. She also manages MIVA's facilities management team in the UK. Joscelin has joined MIVA from Brindisa where she worked as HR Director. Other previous positions include a 12 year stint as International Director of HR at software solutions provider, SPL WorldGroup.

Helen has joined MIVA from law firm Baker & McKenzie, where she worked for seven years as an Associate then Senior Associate in the firm's London and Sydney offices. While at Baker & McKenzie, she specialised in corporate law, mergers and acquisitions and private equity in the technical, media and telecoms sectors. In her pan-European role at MIVA, Helen works alongside all departments advising on legal issues relevant to the European online advertising sector.

"Christopher, Joscelin and Helen bring a wealth of relevant experience and are a major asset to MIVA's senior management team," commented Seb Bishop, Chief Marketing Officer, MIVA. "They've joined the company at an exciting time as our European network continues to expand and we gear up for the UK launch of our Pay-Per-Call product on September 13th," he continued.

www.miva.com

Notes to Editor

MIVA is written in upper case.
To access the MIVA logo: www.miva.com/uk/content/about/logo.asp
* Pay-Per-Call is a registered trademark of Ingenio

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

MIVA Contact: Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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