MIVA Signs Global Ad Distribution Deal With iCopyright

Agreement Will Enable More than 700 Publications, Including Global Wire Services, to More Fully Monetise Content

NEW YORK - April 11, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced it has signed a global Ad distribution deal with Data Depth, providers of iCopyright, an automated copyrighting technology designed to protect and monetise publishers' online content. Under the agreement, Pay-Per-Click Ads and MIVA Pay-Per-Call Ads* will be embedded in online content that is downloaded or emailed by readers with a percentage of the revenues generated from the Ads being paid to the publisher.

iCopyright already offers more than 700 publications from leading publishers including the Associated Press, Reuters, UPI, Scripps and Primedia, a service that enables fee collection from users who download or email their web-based content.

"Publishers need copyright protection of their online content to defend against those who are co-opting their content without compensation," said Data Depth founder and CEO, Mike O'Donnell. "Cash compensation via iCopyright has been a critical source of protection. With MIVA, we have found another vital way to generate revenues for publishers by attaching contextually relevant ads to their content."

"Like MIVA, iCopyright's mission is to help publishers monetise their content on the web," said Seb Bishop, president of MIVA. "Working together, the two companies will deliver online publishers the empowerment tools necessary to take back control of their business assets and ensure their ongoing operation."

With their combined solutions, MIVA and iCopyright will match the content of articles so that when readers download or email articles, it will appear with contextually relevant Pay-Per-Click and Pay-Per-Call Ads. Publishers benefit because iCopyright will pay them a portion of the revenue generated when Ads are clicked or called. Advertisers benefit because it drives targeted potential customers to their businesses and they only pay when they receive a business lead. To date, Ad-supported services have already gone live in the U.S. on the AP Wire Service and on publications of Scripps, Freedom Communications and Penton, among others.

The new service is scheduled to go live in Europe in Q2 2006.

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005.

®Registered trademark of MIVA, Inc.

MIVA Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com

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