May 2005

ESPOTTING WINS DEALS WITH LYCOS IN SCANDINAVIA

ESPOTTING TO CONTINUE PROVIDING PAY PER CLICK LISTINGS TO SPRAY (SWEDEN) AND JUBII (DENMARK)

Stockholm, May 2005. Espotting Media, a leading European paid listings provider, today announces that it has renewed its agreement with 2 major sites in Scandinavia - Spray in Sweden and Jubii in Denmark, both of which are owned by Lycos.

'The renewal of these deals is testimony to the strength of Espotting's offering to its distribution partners - both in terms of our product and our service levels' commented Seb Bishop, Chief Marketing Officer of Espotting/FindWhat.com Group.

In both deals, Espotting will continue to provide its Pay Per Click listings on the websites' content pages. Espotting's 'Content Solutions' product places keyword-driven advertiser listings next to relevant content. Espotting's product is unique in the market:

• Unlike other content or contextual advertising programs, Espotting has both an automated and a human review process. Espotting's dedicated 'Content Editors' work closely with partners, such as Lycos, to select the keywords that trigger the advertisements which appear alongside the website's content. The keywords best suited to each content page are selected, ensuring only the most relevant advertisements are displayed.
• Listings are fully integrated and customised to reflect the look and feel of the partner brand. Espotting has a dedicated design team who create unique implementations for each distribution partner.
• Espotting are experts in content advertising, being the first paid listings provider to offer a Content Solutions product back in April 2001.

'As pioneers of content advertising, Espotting's experience and credibility in the market made them our partner of choice' commented Angie Lopez, Joint Managing Director, Lycos. 'By utilising Espotting's Pay Per Click listings on our content pages, we continue to provide Spray and Jubii users with relevant information at their finger-tips, enhancing their user experience.'

In January 2005, Spray generated over 112 million page impressions from over 3 million unique users and Jubii saw 116 million page impressions from 2.6 million unique users (Gallup Redmeasure).

www.espotting.com
www.spray.se
www.jubii.dk

About Espotting Scandinavia

Espotting is one of Europe's leading paid listings providers and a division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an online marketplace where advertisers bid against each other for prominence within paid-for listings that Espotting delivers across its network, with advertisers only paying for traffic delivered to their website. Espotting advertisers include Dell, British Airways, Flyprice and Tradera.

Espotting distributes its paid listings through a diverse network of partners. Partners include Europe's leading websites, search engines and directories, as well as hundreds of vertically focused web publishers. Espotting Scandinavia distribution partners include TV Norge, TV3, Viasat, vg.no, spray and jubii.dk.

For more information about Espotting, go to www.espotting.se (www.espotting.no, dk.espotting.com).

Espotting's merger with FindWhat.com has created the largest independent performance-based marketing provider, delivering millions of targeted prospects to its clients each day. The company has relationships with over 100,000 online businesses across 3 continents. More information about FindWhat.com can be found at www.FindWhat.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.

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