September 21, 2004

Espotting Media promotes Matthew Colebourne to Senior Vice President & General Manager

- Leads Espotting Network Division for FindWhat.com, Inc. -

FORT MYERS, FL AND LONDON - September 21, 2004 - Espotting Media, one of Europe's leading paid listings providers, and a division of FindWhat.com, Inc. (NASDAQ: FWHT), today announced the promotion of Matthew Colebourne to senior vice president and general manager. He previously held the position of vice president of operations at Espotting Media.

In this newly created position, Mr. Colebourne will head up the European division of the largest independent global paid listings provider, created through the recent merger of FindWhat.com and Espotting (July 1, 2004). In addition to overseeing the operations that serve Espotting's advertisers and distribution partners across Europe, key roles include integrating operations with FindWhat.com, as well as continuing to develop Espotting's performance-based marketing offerings.

"I am excited about the considerable opportunities that lie ahead for Espotting," commented Mr. Colebourne. "As the company moves forward, we will look to capitalize on the momentum, both at Espotting and within the paid listings industry, by continuing to provide compelling services and solutions for our advertisers and distribution partners."

Mr. Colebourne joined Espotting in October 2003 from DoubleClick (Nasdaq: DCLK), where he was managing director and vice president, international. He has 17 years of managerial, sales and operations experience spanning the technology and media sectors.

"As a global organization it is essential that we have outstanding leaders within our company," commented Phillip Thune, president and chief operating officer of FindWhat.com, Inc. "Mr. Colebourne has a track record of success, and his considerable skills and experience will be invaluable in such a critical role for the company."

About Espotting

Espotting is one of Europe's leading paid listings providers and a division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an online marketplace where advertisers bid against each other for prominence within paid listings that Espotting delivers across its network, with advertisers only paying for traffic delivered to their websites. Espotting advertisers include British Airways, Norwich Union Direct, eBay and Lastminute.com.

Espotting distributes its paid listings through a diverse network of partners. Partners include Europe's leading websites, search engines and directories, as well as hundreds of vertically focused web publishers.

Espotting's recent merger with FindWhat.com has created the largest independent global paid listings provider, delivering millions of targeted prospects to its clients each day. The company has relationships with over 100,000 online businesses across three continents.

More information about Espotting is available on its website at http://www.espotting.com.

About FindWhat.com®, Inc.

FindWhat.com, Inc. creates and offers proprietary performance-based marketing and commerce enabling services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click and pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network™ in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva®, a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, currently offered through Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available on the Company's website at http://www.FindWhat.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003 and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.

®Registered trademark of FindWhat.com, Inc.
™Trademark of FindWhat.com, Inc.

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