MIVA RENEWS PAY-PER-CLICK DEAL WITH THE SUN

Publisher to adopt MIVA Mail as part of extended contract

LONDON - April 27, 2006. MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, has renewed its Pay-Per-Click contract with key publishing partner, The Sun (www.thesun.co.uk).

Under the terms of the deal, MIVA will continue to provide Pay-Per-Click Ads across the www.thesun.co.uk. As an extension to the two companies' existing partnership, The Sun will also now adopt MIVA Mail to drive the delivery of targeted Pay-Per-Click Ads beyond its core website.

Launched last year, MIVA Mail embeds dynamic Pay-Per-Click Ads within HTML emails. The technology underpinning the new product means that each time an email is previewed or opened the latest set of Pay-Per-Click Ads from across MIVA's network are displayed, regardless of when the email is opened after being originally sent. The Sun will be using MIVA Mail to help monetise its weekly email newsletter distributed to its email subscribers.

MIVA's Pay-Per-Click listings on www.thesun.co.uk are demographically targeted and include advertisers' logos. There are two different implementations featured across the site, both of which have been fully integrated into The Sun's existing design style by MIVA's implementation team.

"MIVA's flexibility in implementation, coupled with the consistently well targeted ads it serves our users, makes the company the natural choice as our Pay-Per-Click partner moving forward," commented Amy Copeland, Head of Commercial Development, News Group Digital. "We're excited to also be adopting MIVA Mail, which will provide a key new channel for delivering targeted Ads to our users," she continued.

Adds Seb Bishop, President and CMO, MIVA:

"We're excited to have retained The Sun as one of our key UK publishing partners. The announcement highlights MIVA's commitment to providing innovative products for partners to monetise their online brands. By also adopting MIVA Mail, The Sun is opening up a completely new channel to reach users with highly targeted Pay-Per-Click Ads."

MIVA has been The Sun's contextual Pay-Per-Click provider since 2004, when it won the business from then-incumbent Google.

www.miva.com
www.thesun.co.uk

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings to increase monetization opportunities for our publisher-partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.

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MIVA Contact: Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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