MIVA SIGNS EXCLUSIVE UK CONTENT DEAL WITH EMAP AUTOMOTIVE'S PREMIER ONLINE BRAND

Deal coincides with extension of existing Pay-Per-Click deal with the Mirror Group Newspapers

LONDON - June 27, 2006. MIVA, Inc., (NASDAQ:MIVA), a leading independent Performance Marketing Network has today announced the signing of an exclusive Pay-Per-Click deal with Emap Automotive's leading online brand - Parker's (www.parkers.co.uk).

The deal, which was won following a competitive pitch against Yahoo! Search Marketing, will see MIVA's bid-controlled, content driven Pay-Per-Click Ads displayed across eight sections of the Parker's site including the homepage and pages displaying 'prices', 'reviews' and 'cars for sale'.

A range of custom implementations displaying between three and seven MIVA Ads have been developed by MIVA's in-house implementation team to mirror the design style of the different sections of the Parker's site. These implementations range from skyscrapers and super-skyscrapers to Ads integrated into the main body copy of individual pages. In the majority of cases, the Ads also feature advertisers' logos. MIVA is the only major Pay-Per-Click Network to display advertiser logos next to their text Ads.

"Our objective was to find a way of integrating a limited number of Pay-Per-Click advertisers into www.parkers.co.uk which would simultaneously augment the user experience and dovetail with our existing commercial strategy," commented Paul Hood, Online Sales Director, Emap Automotive. "MIVA were consultative and flexible in their approach and demonstrated a clear understanding of the Parker's proposition. They delivered a sympathetic integration which fulfilled the objective and gives us a high level of control over which advertisers appear within our content."

Added Seb Bishop, President and CMO, MIVA: "The Parker's brand helps add further weight to our vertical distribution network in the UK through both its tightly targeted user base and niche content. The implementations we've developed have been designed to help Parker's generate the maximum value per page while at the same time adding to the overall user experience."

In a separate deal, MIVA has announced an extension to its existing Pay-Per-Click contract with five MGN Ltd (Mirror Group Newspapers) sites, specifically: Daily Mirror (www.mirror.co.uk), Sunday Mirror (www.sundaymirror.co.uk), The People (www.people.co.uk), Sunday Mail (www.sundaymail.co.uk) and Daily Record (www.dailyrecord.co.uk).

Under the terms of the extended deal, MIVA will continue to deliver content driven Pay-Per-Click Ads and will also now power web search and site search across the five sites, delivering both search related Pay-Per-Click Ads and natural listings. Natural listings will be served through MIVA's new Algorithmic Web Search product, launched in the UK in September 2005.

"Since signing the original Pay-Per-Click contract in 2005, MIVA has consistently delivered relevant, targeted ads and a high level of customer service. Appointing them as our new search partner is testament to the success of the partnership," commented Julia Smith, MGN's Head of Digital.

"Our network of UK publishing partners is continuing to go from strength to strength following the signing of a number of recent search and content deals. I believe these deals were secured because of both the relevance of the ads we deliver and the breadth of products we offer publishers looking to monetise their sites," concluded Bishop.

www.miva.com
www.parkers.co.uk

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America, Europe and Asia.

About Emap Automotive PLC

Emap plc is one of the UK's leading media companies. Emap plc leads the marketplace with a strong portfolio of over 400 products including FHM, Kiss, Heat, Nursing Times, Health Service Journal, Spring Fair, MaxPower, Kerrang! and Smash Hits!. It owns and develops leading edge brands in radio, TV, consumer magazines and B2B (magazines, conferences and exhibitions) in the UK, France and around the world.

Emap Automotive is the UK's leading car and bike media company and aspires to be the world's biggest and best. The business encompasses magazines, websites, major shows and conferences, across consumer and business to business markets.

If you want more information about Emap log onto www.emap.com

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to develop and successfully market new products and services, (2) our ability to participate in the growth opportunities available in our market, (3) the ability of our products to generate revenue for our partners, (4) the potential acceptance of new products in the market, (5) our ability to obtain new distribution partners for our services on a global basis, and (6) our ability to compete on a global basis. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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MIVA Contact: Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com

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