MIVA MEDIA SIGNS EXCLUSIVE U.K. PAY-PER-CLICK AGREEMENT WITH GAYDARNATION.COM

MIVA to display search and content driven Pay-Per-Click ads across one of the U.K.'s biggest social network portals

LONDON - August 29, 2007. MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA), today announced the signing of an exclusive Pay-Per-Click agreement with the one of the U.K.'s largest social network portals, GaydarNation.com.

The agreement, which was awarded following a competitive pitch against Yahoo! Search Marketing, will see MIVA deliver content, directory, site search and web search Pay-Per-Click ads across every channel of the recently launched GaydarNation.com portal which brings together for the first time elements of gaydar.co.uk and gaydargirls.com together with GaydarRadio and rainbownetwork.com, into a new interactive social networking destination site.

A range of bespoke content ad units will be developed by MIVA's in-house team, each designed to complement the different elements of GaydarNation.com. These content ads will be displayed alongside existing CPM ads and will be targeted using MIVA's unique PCMS targeting solution which rotates Pay-Per-Click ads according to a pre-defined set of relevant keywords.

Under the terms of the new agreement, MIVA will also deliver three Pay-Per-Click ads above algorithmic web search results and adjacent to site search results when users conduct searches via GaydarNation.com.

"MIVA's deep understanding of our individual brief and their in-house capability to develop customised ad solutions that match the look and feel of our newly launched website were key factors in the award of this contract," commented Trevor Martin, Sales and Marketing Director of QSoft Consulting, owners of GaydarNation.com.

Added Brian Mukherjee, SVP, North America and Europe, MIVA Media:

"We believe that the GaydarNation.com agreement should further bolster MIVA's distribution network of lifestyle websites. This new agreement will see MIVA ads on one of the U.K.'s biggest social networking portals, providing a fantastic vehicle through which advertisers can reach a key market segment."

www.miva.com
www.gaydarnation.com

About MIVA® Media

MIVA Media is a leading digital Pay-Per-Click Advertising Network, which connects millions of buyers with sellers. MIVA Media delivers highly targeted, cost-effective leads to advertisers and helps maximize revenue for the thousands of web publishers that display its Ads. MIVA Media operates two PPC Networks: the vertically focused Precision Network and the broader Core Network. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006 and our most recently filed Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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For further information: Giuliana Rubinia Assistant Marketing Manager 0044 (0)207 943 5665 giuliana@miva.com

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