MIVA GRAD SCHOOL LAUNCHES IN THE UK

Specialist Performance Marketing training programme developed for media agencies

London, 29 November 2005, MIVA, Inc. (NASDAQ: MIVA) a leading independent Performance Marketing Network has this month announced the launch of MIVA Grad School, a new training programme designed to introduce graduate recruits and media agency staff to performance marketing, namely Pay-Per-Click and Pay-Per-Call* Ads.

The first MIVA Grad School was held in London this month, attracting over forty delegates from major UK media agencies including All Response Media, MindShare, Carat and The Search Works.

The new training programme is split into a series of modules which have been developed by MIVA in liaison with its agency partners. The first of these modules charts the history and current role of both Pay-Per-Click and Pay-Per-Call Ads in the overall marketing mix. The programme also covers the different players, products and services in the market, as well as sessions on editorial best practice and maximising ROI for clients and the MIVA API.

"Our aim with MIVA Grad School has been to develop a training programme that enables the potential agency heads of tomorrow to tap into the insights that we've built up since launching Pay-Per-Click Advertising in Europe back in 2000" commented Chrysi Philalithes, MIVA's European Marketing Director.

The pace of growth in Pay-Per-Click Ads has been phenomenal - in just 5 years it has grown to account for 40% of total online media spend in the UK. Online media revenues now exceed those of radio, outdoor and cinema advertising**. It is also a sector that is constantly innovating, as seen with MIVA's launch of Pay-Per-Call in the UK earlier this year.

Adds Colin Gillespie, Managing Director, All Response Media:

"With such a dynamic, fast-moving environment, it is imperative that we, as an industry, are dedicated to training. We welcome the launch of MIVA Grad School as a tool to help further equip our staff with the skills and expertise they need to compete in this space."

* Pay-Per-Call is a trademark of Ingenio, Inc.
** Source: IAB/PWC , June 2005

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

Contact Details MIVA Contact: Alex Vlasto +44 (0)20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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