MIVA ANNOUNCES EUROPEAN LAUNCH OF MIVA DIRECT

Launch follows strong growth for MIVA Direct in the U.S.

NEW YORK - January 5, 2007 - MIVA, Inc., (NASDAQ:MIVA), a leading online advertising network, today announced the European launch of its consumer entertainment division, MIVA Direct.

MIVA Direct operates a growing portfolio of MIVA-owned consumer destination websites in the U.S., for example screensavers.com, as well as a range of toolbars customized to specific verticals including jokes, music, recipes and horoscopes. It is these toolbars that will spearhead MIVA Direct's European launch.

"MIVA Direct's European launch underscores our continuing mix-shift into MIVA-owned traffic in order to lessen our reliance on third-party sources of traffic," said Peter Corrao, chief executive officer of MIVA. "In the third quarter of 2006, MIVA Direct recorded 22% of our company's total consolidated revenue or $9.4 million, an increase of 74% versus the comparable period in 2005. MIVA Direct ended the third quarter with over 7 million active toolbar users worldwide. It is our intent to leverage Direct's momentum by rolling the division out across Europe."

MIVA Direct's toolbars are designed to enhance consumers' online experience. The toolbars provide direct links to highly relevant content and provide robust search functionality, which is expected to utilize advertisement listings serviced primarily through a recently established third-party contractual relationship. The majority of MIVA Direct's toolbar revenue is derived through search when consumers click through ad listings. The toolbars also provide one click access to content such as local weather and reference information, as well as pop-up blockers and highlighting tools.

MIVA Direct's European operation will initially cover the UK, Germany, France, Spain and Italy. The business will be managed initially from MIVA's New York City office with additional support provided from MIVA staff on the ground in the individual territories.

www.miva.com

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: http://www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA (NASDAQ: MIVA) is a leading online advertising network, dedicated to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "will," "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market and monetize new products and services, and (3) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.S. MIVA Investor Relations Contact: Peter Weinberg (239) 561-7229 peter.weinberg@miva.com

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