MIVA RETAINS DEUTSCHE BANK TO EXPLORE STRATEGIC OPPORTUNITIES

FORT MYERS, Fla. - January 10, 2006 - MIVA, Inc. (NASDAQ: MIVA), the leading independent Performance Marketing Network, today announced that it has retained investment banking firm Deutsche Bank Securities to assist the Board of Directors in exploring and evaluating a range of strategic opportunities to enhance shareholder value. Deutsche Bank will help the Board analyze options including, but not limited to, the raising of capital through the sale of securities or assets of the Company, a recapitalization, strategic acquisitions, and the combination, sale or merger of the business with another entity offering strategic opportunities for growth.

MIVA expects to continue its drive to grow operations by seeking to add new publisher partners and advertisers to its global network, developing additional innovative products to broaden its suite of performance marketing solutions and maintaining its dedication to quality client service.

"The Board and management believe our current share price does not reflect the inherent value of the Company and its opportunities, and the engagement of Deutsche Bank will help us to methodically examine a range of short-term and long-term alternatives as we continue to focus on growing our business," said Craig Pisaris-Henderson, chairman and chief executive officer of MIVA.

The Company emphasized that there can be no assurance that any transaction will occur or, if one is undertaken, of its potential terms or timing. The Company may not update its progress or disclose developments with respect to potential initiatives unless the Board of Directors has approved a definitive course of action or transaction.

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA does not promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage and optimize keyword-targeted and context-related Pay-Per-Click (and Pay-Per-Call) marketing programs. Our advertisers access distribution and generate leads through our network of publisher partners and are able to capitalize leads through our integrated e-commerce merchant solution. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including without limitation, (i) our ability to identify a favorable suitor on acceptable terms, (ii) the challenges and impacts of undertaking certain other types of strategic alternatives, (iii) our ability to attract and retain new distribution partners, (iv) our ability to successfully compete on an international basis, (v) our ability to attract and retain new advertisers, and (vi) our ability to successfully execute upon corporate strategies. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.S. MIVA Investor Relations Contact: Peter Weinberg (239) 561-7229 peter.weinberg@miva.com

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