MIVA LAUNCHES PAY-PER-TEXT ADS IN THE U.K. IN PARTNERSHIP WITH 118 118

Industry first sees ads sold within directory assistance text messages

LONDON - March 22, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced the launch of TXT//AD, an innovative new Pay-Per-Text ad channel that allows advertisers to reach potential customers via SMS.

TXT//AD is being launched in the U.K. via an exclusive deal with The Number, Britain's leading directory assistance service and the company behind the high profile 118 118 brand. The new product enables advertisers for the first time to buy space within 118 118 text messages.

The new ads will be sold by targeted Ad Groups allowing companies to reach highly relevant audiences actively interested in their products or services. TXT//ADs include advertisers' phone numbers as well as special offers or advertising straplines. Seb Bishop, Director and CMO, MIVA said, "118 118 texts tens of millions of directory callers with their enquiry details each year. TXT//AD for the first time gives companies the opportunity to have their number and any special offer included within these messages.

"A car hire company, for example, could now buy space in every text message sent in response to 118 118 enquiries for companies in the 'airlines' Ad Group. We believe this is an incredibly powerful and highly targeted new ad model."

William Ostrom, Communications Director, The Number said, "Mobile callers to 118 118 ring us because they have an immediate and direct need to reach a business or service. Now, we've developed and tested a proposition that we believe greatly increases the value of every message, without making any additional charge to the end user."

MIVA will manage the sale of the new model to advertisers and their agencies; the company's editorial team will also work with advertisers to develop the copy for the new ads.

TXT//AD has been tested and researched by Saville Rossiter Base in a sample of 500 mobile phone users. Key findings of this research:

• Nearly 60% of respondents who were sent the message recalled it, and 14% of these people used the additional number.
• 93% of users said they would like to receive an additional number in future.
• 75% of respondents said that they could see clear benefits in the service.
• Just over 80% of respondents were also interested in an enhanced offer (such as a discount on goods or services) and the majority said that even if they didn't use it immediately, they would do at some point.
• Half also said they would think about sending the information on to family and friends.

The launch of TXT//AD is the latest in a series of new products from MIVA. Within the last six months, the Company has launched Pay-Per-Call Ads in the U.K. as well as MIVA Mail and its new Algorithmic search product.

"MIVA has built its reputation on the development of highly targeted online ad solutions; TXT//AD takes this proven direct response model off the web and into the high volume SMS market," said Bishop.

To view a TXT//AD demo, visit: www.miva.com/txtad or www.thenumber.com

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

About The Number UK Limited

As the UK subsidiary of INFONXX, the world's largest non-carrier provider of directory assistance services, The Number UK Ltd. (The Number) is Britain's leading directory assistance service for consumers and businesses.

The Number operates the 118-118 service, together with the fixed-price 11 88 11 directory enquiry. It has created employment for 1,300 employees at its state-of-the-art directory assistance centres in Cardiff, the UK headquarters, and Plymouth.

The Number also utilizes its parent company's call centre in the Philippines to support the UK operations in times of high demand.

The company also operates as Il Numero in Italy and Le Numero in France.

For more information about The Number UK Ltd., visit www.thenumber.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005.

®Registered trademark of MIVA, Inc.

U.K. Contact Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com

The Number William Ostrom +44 (0) 870 233 1000 www.thenumber.com

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