MIVA SELECTED TO DEVELOP BRANDED TOOLBAR FOR IRONMAGAZINE.COM

MIVA Toolbar Implementation Seeks to Enhance IronMagazine.com's Ability to Monetize Its Web Presence While Strengthening Its Online Brand

NEW YORK - March 30, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced an agreement to create a custom branded toolbar for IronMagazine.com, an online magazine dedicated to helping people achieve their bodybuilding and fitness goals.

The toolbar has been created to drive higher reader retention and a superior user experience, while enabling the publication to promote its content beyond its web site. IronMagazine.com elected to partner with MIVA because of the Company's focus on helping publishers to monetize their own brands online.

"IronMagazine.com's goal is to develop a web presence that more fully monetizes our brand equity and results in a superior experience for our loyal readers," said Robert DiMaggio, owner and president of IronMagazine.com. "Customized toolbars providing access to unique content are a major way of accomplishing this. MIVA, with its proven expertise in delivering these kinds of solutions and results is a natural partner for helping us to more fully capitalize on opportunities across the web."

"MIVA is committed to providing solutions that enable publishers to maximize the value of their brands on the web," said Seb Bishop, director and chief marketing officer of MIVA. "We can do this because we are independent - MIVA.com is not a consumer facing website. We focus on the needs of the publishers with whom we partner. We are not sidetracked with efforts to promote our own website."

IronMagazine.com toolbar features will include:

• A Brand Button, which users can click on to access help pages, customer support, FAQs and preference settings that allow them to control features including, but not limited to, search utilities; and
• A Find It search box that will display MIVA full service search functionality and both Pay-Per-Click and Pay-Per-Call services. With Find It users can access content from across the web directly from the toolbar.

IronMagazine.com's toolbar may also include several optional features, including RSS feeds, a news search query function and links to screensavers. Additionally, the toolbar can be equipped with a custom button that will provide direct links to magazine content and deliver desktop alerts.

The IronMagazine.com toolbar is scheduled to launch March 31, 2006.

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings and those of our distribution partners to maximize time and spend for advertisers, and (4) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.S. Contact Michelle Craft (239) 561-7229 michelle.craft@miva.com

Racepoint Group, Inc. Doug Fraim (781) 487-4622 dfraim@racepointgroup.com

back >>