MIVA Signs Global Ad Distribution Deal With iCopyright

Agreement Will Enable More than 700 Publications, Including Global Wire Services, to More Fully Monetize Content

NEW YORK - April 11, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced it has signed a global Ad distribution deal with Data Depth, providers of iCopyright, an automated copyrighting technology designed to protect and monetize publishers' online content. Under the agreement, Pay-Per-Click Ads and MIVA Pay-Per-Call Ads* will be embedded in online content that is downloaded or emailed by readers with a percentage of the revenues generated from the Ads being paid to the publisher.

iCopyright already offers more than 700 publications from leading publishers including the Associated Press, Reuters, UPI, Scripps and Primedia, a service that enables fee collection from users who download or email their web-based content.

"Publishers need copyright protection of their online content to defend against those who are co-opting their content without compensation," said Data Depth founder and CEO, Mike O'Donnell. "Cash compensation via iCopyright has been a critical source of protection. With MIVA, we have found another vital way to generate revenues for publishers by attaching contextually relevant ads to their content."

"Like MIVA, iCopyright's mission is to help publishers monetize their content on the web," said Seb Bishop, president of MIVA. "Working together, the two companies will deliver online publishers the empowerment tools necessary to take back control of their business assets and ensure their ongoing operation."

With their combined solutions, MIVA and iCopyright will match the content of articles so that when readers download or email articles, it will appear with contextually relevant Pay-Per-Click and Pay-Per-Call Ads. Publishers benefit because iCopyright will pay them a portion of the revenue generated when Ads are clicked or called. Advertisers benefit because it drives targeted potential customers to their businesses and they only pay when they receive a business lead. To date, Ad-supported services have already gone live in the U.S. on the AP Wire Service and on publications of Scripps, Freedom Communications and Penton, among others.

The new service is scheduled to go live in Europe in Q2 2006.

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings and those of our distribution partners to maximize time and spend for advertisers, and (4) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.S. Contact Peter Weinberg (239) 561-7229 peter.weinberg@miva.com

Racepoint Group, Inc. Peter Prodromou (781) 487-4600 pprodromou@racepointgroup.com

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