MIVA Wins Best of Show in Industry Self Promotion and Three District Gold ADDYs for Advertising Excellence

MIVA Tops Local Entrants for Most Awards for the Florida and Caribbean Region

Fort Myers, Fla. - May 8, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced the Company won a total of four ADDY® Awards - three Gold ADDYs and one silver ADDY - in the 4th District American Advertising Federation (AAF) Competition that includes the 24 advertising clubs in the state of Florida and the Caribbean. Additionally, MIVA won a "Best of Show, or Charlie Award" in the Industry Self Promotion Category, for "The MIVA 2006 Sales Promotion and e-Planner."

The ADDY Awards (www.addycompetition.com) are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. The 2006 4th District ADDY competition was one of the largest in the country, with 1,982 entries from local. Of the 167 District gold ADDY winners, judges honored 14 entries, including MIVA's 2006 Sales Promotion Planner, with the additional distinction of "Best of Show."

"MIVA is a global leader in online advertising, and we actively promote our business to customers with cutting-edge marketing materials," said MIVA President Seb Bishop. "Designing and producing exceptional advertising is our passion, but we are also cognizant that our investment in advertising must produce results. We are honored by the judge's selection for the ADDY awards, and congratulate members of the global marketing and design teams for their outstanding achievement."

MIVA's Gold ADDY award winners are automatically entered into the National AAF ADDY competition, with winning Companies honored at the National AAF Conference, June 11, 2006, in San Francisco, Calif. MIVA winning entrants by category include:

• A Gold ADDY for "MIVA Growth Belt," for Direct Marketing/Specialty Creative Services in Industry Self Promotion; concept by Jodi Maher, Marketing Specialist, U.S.
• A Gold ADDY for "The MIVA 2006 Sales Promotion Planner and e-Planner," for Mixed/Multiple Media Campaigns in Advertising Industry Self Promotion; concept by Michelle Craft, Vice President Marketing & Communications, U.S.
• A Gold ADDY for "MIVA Marvelous," for Direct Marketing/Specialty Creative Services in Industry Self Promotion; concept by Chrysi Philalithes, Global Vice President Marketing & Communications and Alexis Sitaropoulos, Senior Marketing Manager, U.K.
• A Silver ADDY for "Beware of the Wolves in Sheep's Clothing," for Digitally Enhanced Photography in Elements of Design; concept, Seb Bishop, President and CMO, and Paul Clothier, Senior Designer, MIVA's London Design.

President of the Southwest Florida AAF Chapter that includes Naples-Fort Myers, Gregory Weichert said, "MIVA's accomplishment is outstanding, and our chapter is very proud to have a member Company win four ADDYs in the regional competition, a feat unequalled by any other local agency, design firm or corporation." He continued, "It is abundantly clear that MIVA has committed itself to advertising excellence, and we congratulate them for their achievement."

MIVA was born out of the merger of U.S.-based FindWhat.com and European-based Espotting Media in 2005. Bishop said, "We believe MIVA's investment in the unification of our various divisions under a single brand has not only raised our profile and strengthened our presence in the marketplace, but has also helped current and prospective clients more fully understand and appreciate the complete range of services we offer to web publishers, advertisers and merchants."

About The ADDYs

The ADDY Awards competition honors numerous categories of advertising and also features the Student ADDY Awards, designed specially for college students. The program is unique among all advertising competitions; it is the only one that includes three rigorous levels of judging for its 58,000 entries. For more information on the ADDY Awards, contact Gail Bozeman, AAF vice president - events, at (202) 371-2324 or gbozeman@aaf.org.

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

ADDY is a registered trademark of the American Advertising Federation.

U.S. Contact Michelle Craft (239) 561-7229 michelle.craft@miva.com

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