MIVA SMALL BUSINESS SIGNS DISTRIBUTION AGREEMENT WITH SWSOFT TO DISTRIBUTE MIVA MERCHANT'S E-COMMERCE PACKAGE

Global Agreement Integrates MIVA Merchant™ 5 and MIVA Merchant™ Fast Track with SWSoft's Plesk Control Panel Solution

Herndon, Va. and SAN DIEGO - July 11, 2006 - MIVA, Inc. (NASDAQ: MIVA), a leading independent Performance Marketing Network, and SWsoft (www.swsoft.com), an established leader in server automation and virtualization software, today announced an agreement to integrate and to resell MIVA Merchant e-commerce packages within SWsoft's Plesk control panel solution to more than 10,000 hosting service providers across the globe.

The SWsoft distribution agreement through the Plesk Control Panel begins the transition of MIVA Small Business to a recurring revenue model. Prior to this agreement, merchants could purchase a retail license for a one-time fee; today merchants can purchase a retail license for either MIVA Merchant™ 5 or MIVA Merchant Fast™ Track on a monthly, recurring basis, or as a one-time fee.

"MIVA is excited to offer Plesk users an opportunity to quickly and easily build an online store," said James Harrell, vice president and general manager of MIVA Small Business. "As Plesk is a leading control panel for Windows and Linux, and SWsoft has a proven track record of performance, we expect this will be a long and productive relationship."

"MIVA has increased the simplicity and adoption for small- and medium-sized businesses to successfully growing their online stores," said Kurt Daniel, vice president, marketing and alliances for SWsoft. "The addition of a leading e-commerce package like MIVA Merchant™ 5 and MIVA Merchant Fast™ Track will provide our customers a comprehensive solution including integrated credit card processing, advanced catalog, customer and order management systems."

MIVA Small Business' flagship e-commerce solution, MIVA Merchant™ 5, helps small- and medium-sized business grow their online store with:

• Advanced catalog, customer and order management systems.
• Unlimited space to store data.
• Complete store design control with new Store Morph Technology™.
• Integrated credit card processing and shipping calculation.
• An expansive list of add-on modules and services.

Alternatively, MIVA Merchant™ Fast Track provides a streamlined solution with enhanced functionality for small businesses, offering an easy way for online stores to develop, maintain and grow an online business. MIVA Merchant™ Fast Track is built for customers that need a simple and powerfully designed solution without broader comprehensive features or an increased data limit like MIVA Merchant™ 5.

About SWsoft

SWsoft is a recognized leader in server automation and virtualization software. With more than 10,000 customers in over 100 countries, SWsoft's suite of products delivers proven performance, reliability, manageability and value. With offices around the world, SWsoft is a high growth company funded by Bessemer Venture Partners, Insight Venture Partners and Intel Capital. SWsoft offers comprehensive solutions - transparently integrated through the OPEN FUSION Initiative - including Virtuozzo, Plesk, SiteBuilder, HSPcomplete and PEM. For more information about SWsoft, visit www.swsoft.com.

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005 and our most recently filed Form 10-Q.

®Registered trademark of MIVA, Inc.

MIVA Small Business Contact Gina Laws (858) 490-2570, ext. 172 gina.laws@miva.com

SWsoft Contact Kurt Daniel (703) 995-4152 kdaniel@swsoft.com

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