MIVA DIRECT NAMES MARK A. RIBAUDO VP, DIRECT MARKETING

Newly created role to help drive continued growth of MIVA Direct's ALOT toolbar and homepage brand

NEW YORK - July 8, 2008. MIVA Direct, Inc., the homepage, toolbar and content division of global digital media company, MIVA, Inc. (NASDAQ:MIVA), today announced the appointment of Mark A. Ribaudo as Vice President, Direct Marketing. Mark will report to MIVA Direct's Senior Vice President and General Manager, Rob Roe and will be based out of the company's New York City offices.

In this newly created role, Mark will be responsible for direct marketing and advertising across MIVA Direct's portfolio of toolbars, homepages and destination sites. Central to Mark's role will be driving customer acquisition for MIVA Direct's recently launched toolbar and homepage brand, ALOT.

"ALOT has been delivering consistently higher revenues and improved retention rates compared to our legacy brand," commented Peter Corrao, Chief Executive Officer, MIVA, Inc. "Our objective now is to build on this success by further expanding the ALOT brand, and I believe that Mark's extensive knowledge and proven track record in direct marketing will be a key driver in us meeting this objective."

Mark brings more than fifteen years of direct marketing and brand management experience to his new role. Before joining MIVA, Mark was Group Director, Internet Marketing at Scholastic Inc., where he led marketing management of direct-to-home children's book clubs and continuities. While at Scholastic, Mark more than tripled the size of Internet revenue and margin through acquisition expansion and backend monetization.

Previously, Mark spent five years as Brand Manager, premium brands at Philip Morris USA where he was responsible for national brand and marketing activities. Prior to Philip Morris, Mark spent six years in the direct marketing industry working for Doubleday Direct and International Masters Publishers. Earlier in his career, Mark worked as a media planner at FCB/Wahlstrom handling large national accounts such as Poland Spring Water, Carrier AC, Homelite and Cummins/Onan Diesel.

www.alot.com
www.miva.com

About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct's millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA® Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate", "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, and (2) our ability to attract and retain qualified key personnel. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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MIVA Contact: Alex Vlasto Alex.Vlasto@miva.com (212) 736-9151

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