MIVA TO LAUNCH NEW ONLINE ADVERTISING PLATFORM

New, integrated platform expected to replace MIVA's legacy technology and offer multiple ad formats to advertisers and publishers

New platform expected to also deliver increased efficiencies for MIVA's US and EU operations

NEW YORK - September 12, 2008. MIVA Media, a leading digital advertising network and a division of MIVA Inc., (NASDAQ:MIVA), today announced the planned launch of a new online advertising platform. The new platform is intended to fully replace MIVA's legacy Pay-Per-Click systems across the US and EU and provide significantly enhanced features to the Company's thousands of advertisers and publishing partners.

The new platform is expected to extend MIVA's existing Pay-Per-Click offering by including a broader range of online advertising and marketing formats. It is intended that once fully rolled-out the new platform will provide a complete one-stop solution for publishers looking to monetize their web properties and advertisers looking to run branding, customer action and retention campaigns online.

MIVA's new platform is scheduled to be introduced via a phased roll-out with the first phase beta release planned for U.S. launch in Q4 2008. This first phase release is expected to update and enhance MIVA's existing Pay-Per-Click systems. Image ads are expected to be added to MIVA's existing text based Pay-Per-Click ads, and the release is also expected to include enhanced targeting, screening and reporting tools for advertisers and publishers. This first phase beta release is expected to be followed in 2009 with a second phase release that should see the introduction of a suite of new online ad formats and additional new features.

"As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA's new platform is intended to address these needs through completely updated technology that we believe will provide a significantly enhanced set of features and online marketing options for advertisers and publishers," commented S. Brian Mukherjee, SVP and Group Managing Director, MIVA Media.

In addition to the expected benefits for advertisers and publishers, the new technology platform is also intended to deliver cost savings across MIVA's US and EU operations. Once fully launched, the new platform is expected to replace MIVA's 10 legacy technology platforms and deliver savings in hardware, infrastructure and resourcing.

www.miva.com

About MIVA Media

MIVA Media is a contextual Pay-Per-Click (PPC) ad network focused on key vertical sectors. Its mission is to deliver valuable digital audiences to advertisers. MIVA Media delivers more than 120 million clicks to advertisers each month and helps maximize revenue for the thousands of third-party web publishers that display its PPC ads. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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U.S. MIVA Contact: Alex Vlasto Alex.Vlasto@miva.com (212) 736 9151 x: 217

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