MIVA REPORTS RECORD AUDIENCE GROWTH FOR SPILL.COM

Monthly views of Spill.com's movie reviews top one million

Unique users to MIVA's movie review and entertainment site increase 39% in a month

NEW YORK - July 16, 2008. MIVA, Inc. (NASDAQ:MIVA), a global digital media company, today announced record audience growth for its movie review and entertainment site, Spill.com.

In June 2008, Spill.com attracted 715,000 unique users, a 39 percent increase over the 513,000 unique users visiting the site in May 2008 and a 100% increase over the 358,000 unique users who visited the site in January 2008¹. June 2008 also saw the site generate its highest number of page views since launch at 2.8 million², and record over 1.1 million streams of its animated movie reviews³.

"In just over a year since launch, Spill.com has ranked as high as the 12th most popular movie and entertainment site on the web⁴. Despite being only halfway through July, the number of unique users visiting the site so far this month has already surpassed the record high we achieved in June⁵ and we have an aggressive social media marketing, PR and search engine optimization program in place to help sustain and further build on this growth," commented Sloan Gaon, MIVA's Senior VP, Global Strategy.

Launched in May 2007, Spill.com centers on proprietary animated reviews of the latest movie releases compiled by The Spill Crew. The site also includes hundreds of thousands of pages of movie related information and a full suite of social networking features specifically geared towards movie enthusiasts.

www.spill.com
www.miva.com

¹ Source: Hitbox
² Source: Hitbox
³ Source: Internal statistics
⁴ Source: Hitwise April 1, 2008
⁵ Source: Hitbox. Unique users 853,533 as of 7.16.08

About Spill.com

Spill is an online movie community and movie information resource. At the heart of the Spill site are down to earth and irreverent animated reviews of the latest film releases which are posted each week by The Spill Crew: Korey, Carlyle, Cyrus, Leon and Co-Host 3000. Among the latest reviews on Spill are the Hellboy II: The Golden Army movie review and the Hancock movie review.

The Spill site offers users a full range of social networking features. Users can create their own profile pages, build and maintain networks of friends and upload videos and pictures. Users can also access over 600,000 pages of movie-related information from film synopses and cast lists through to a comprehensive database of actors and actresses.

About MIVA® Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate" , "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our product strategies, (2) our ability to develop and successfully market our toolbar products, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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MIVA Contact: Alex Vlasto Alex.Vlasto@miva.com 212.736.9151 Ext.217

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