MIVA DIRECT SIGNS CO-BRANDED TOOLBAR DISTRIBUTION AGREEMENT WITH COMERCIO MAS

Agreement the latest phase in the international roll-out of MIVA's ALOT toolbar brand

NEW YORK - August 18, 2008. MIVA Direct, Inc., the toolbar, homepage and content division of digital media company, MIVA, Inc. (NASDAQ:MIVA), today announced the continued international expansion of its ALOT toolbar brand following the signing of a co-branded toolbar distribution agreement with Comercio Mas, S.A. de C.V., which operates entertainment portals esmas.com, gyggs.com and tarabu.com. Comercio Mas is part of Grupo Televisa ("Televisa"; NYSE: TV; BMV: TLEVISA CPO), the largest media company in the Spanish-speaking world.

The agreement has seen the development and launch of a co-branded ALOT Esmas.com toolbar that features buttons providing users with one click access to different channels of the Esmas.com portal. The new toolbar also includes site search and full web search functionality, displaying both algorithmic results and sponsored links.

The new toolbar is being promoted across the Esmas.com portal; it is expected that the new toolbar will also be promoted by MIVA Direct through its ongoing direct response marketing program.

"I believe this new agreement is an exciting step in the continued expansion of the ALOT brand outside the U.S.," commented Rob Roe, SVP and GM, MIVA Direct. "Currently 49% of ALOT's toolbar user base is outside the U.S. and I believe that this new agreement will provide access to an additional international audience¹."

Added Carlos Fernández, Director of Social Networking: "This new toolbar provides us with a powerful opportunity to extend our brand beyond our core website. With the new toolbar installed Internet users will now be just one click away from key channels of our portal regardless of which website they are on."

ALOT's international toolbar development and marketing is coordinated from MIVA Direct, Inc.'s New York City offices.

www.miva.com
www.esmas.com

¹ Source: Internal statistics July 31, 2008

About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct's millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

About Televisa

Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming. Grupo Televisa also owns an unconsolidated equity stake in La Sexta, a free-to-air television venture in Spain.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate" , "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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MIVA MIVA Contact: Alex Vlasto Alex.Vlasto@miva.com (212) 736-9151 Grupo Televisa. Media Contact: Manuel Compean mcompean@televisa.com.mx (5255) 5728-3815 (5255) 5728-3632 www.televisa.com

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