MIVA DIRECT SIGNS CO-BRANDED TOOLBAR AGREEMENT WITH READER'S DIGEST

NEW YORK - July 29, 2008. MIVA Direct, Inc., the toolbar, homepage and content division of digital media company, MIVA, Inc. (NASDAQ:MIVA), today announced the further expansion of its ALOT toolbar brand following the signing of a co-branded toolbar agreement with general interest publisher, Reader's Digest.

Under the terms of the agreement, MIVA Direct will work with Reader's Digest to develop the ALOT Reader's Digest toolbar. The new toolbar will enable users to conduct searches across Reader's Digest's recently re-launched website and will also include buttons providing one click access to five channels of the new site including 'Living Healthy', 'Laughs' and 'Games'.

Consistent with all ALOT toolbars, the ALOT Reader's Digest toolbar will also include full web search functionality providing toolbar users with both algorithmic results and sponsored links. It is expected that the new toolbar will be co-marketed by MIVA Direct and Reader's Digest through an integrated online campaign.

"This is an exciting new agreement and the latest step in the continued roll-out of the ALOT brand," commented Rob Roe, SVP / GM, MIVA Direct. "Our strategy with ALOT is to continue to introduce new, interest-specific toolbars both as standalone products and through co-branded deals such as this new agreement with Reader's Digest."

Added Michele Mitchell, VP of Audience Development, Reader's Digest:

"Combining MIVA's expertise in toolbar development with the breadth of content on the new Reader's Digest site will enable us to create a highly compelling new product that further extends our brand online."

The Reader's Digest toolbar is expected to launch in August 2008 and will be the latest addition to MIVA Direct's growing portfolio of ALOT toolbars. There are currently 34 ALOT toolbars available for download covering verticals such as music, reference, recipes and health.

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About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct's millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA® Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

About Reader's Digest

Reader's Digest reaches nearly 40 million readers each month in the United States and twice as many worldwide. Its U.S. website is www.readersdigest.com. The magazine is published in 51 editions and 22 languages, and reaches readers in more than 60 countries. It is the flagship of The Reader's Digest Association, Inc., a global publisher and direct marketer of products that inform, entertain and inspire people of all ages and cultures around the world. Global headquarters are in Pleasantville, N.Y.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate" , "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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MIVA Contact: Alex Vlasto Alex.Vlasto@miva.com (212) 736-9151

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