As the oldest age group mentioned here, Baby Boomers (anyone born between 1946 and 1964) are often thought to connect with more traditional forms of marketing. But don't make the mistake of ignoring Boomers in your digital marketing strategy—the generation has higher spending averages for online shopping than any other age group.
As the smallest age group (anyone born between 1965 and 1980), Gen Xers are often mistakenly overlooked by brands in their marketing strategy. However, they are a powerful shopping force with spending power that reaches $2.4 trillion.
Millennials (anyone born between 1981 and 1999) are probably the most talked-about age group in modern media. This generation is known for espousing social causes, prioritizing environmental responsibility, and achieving self-fulfillment. Their forward-thinking values have shaped the way ecommerce is done, making them an important economic force for merchants to consider for their online strategy.
Generation Z (anyone born between 1996 and the mid-2000s) are true digital natives. Known for living on social media and splitting their attention between multiple screens, this generation places great emphasis on first impressions.
An increase in aging vehicles offers brands the opportunity to appeal to owners looking to upgrade their vehicles. When searching for specialty parts, auto shoppers use a number of qualities to evaluate their purchase, allowing brands to communicate their expertise and convey their unique selling point. Consider building your name around qualities that drivers look for in their vehicles, whether that's luxury, power, speed, selection, or performance. Conduct research on your competitors to determine how you can stand out from them.
In the fashion and beauty markets, the ability to generate excitement on social media can be key to a company's success. Consider building your brand name around terms that motivate your target buyers and evoke their specific style and interests. The more you can connect with your ideal customers, the more you'll be able to position your brand as a source of style inspiration and gain traction on social.
As today's buyers increasingly seek out engaging showroom experiences and gather their home decor ideas from social media, consider building your brand name around words that convey the look and feel of your products or terms that illustrate the lifestyle of your target decorator. The more visual and tactile your name can be, the more you can appeal to your buyers' personal preferences.
In the crowded consumer electronics industry, shoppers are highly influenced by price and the product features that they are looking for. Consider building your brand name with terms that attract the attention of your target buyer, from the tech-savvy junkie to the casual every-other-year tech upgrader. Concrete terms that communicate your quality, expertise, affordability or innovation can provide a compelling value message to your ideal customers.
An increase in the sale of online packaged foods and sustainable food products means that today's buyers gravitate towards convenience, transparency, and wholesome brand values. Consider building your name around concrete terms that reflect a specific diet or incorporate words that evoke a certain "lifestyle" to appeal to the culinary interests of the newbie vegan, the organic food hunter, and the veteran cook-from-home chef.
In recent years, the wellness industry has expanded to include diverse offerings like dietary supplements, skincare, essential oils, and even CBD-infused products. To connect with these shoppers, consider building your brand name around the benefits that your products offer or with descriptive terms that illustrate the term of feeling you want buyers to experience, whether it's confidence, youth, or overall well-being.
The hobby industry incorporates a wide range of interests and activities, from arts and crafts to children's toys and board games. Shoppers in this market are mostly driven by price, but they have also taken brands into evaluation when purchasing. Consider building your name with powerful terms that resonate with hobbyists, like creativity, quality, makers, selections, and the "next best thing". This can provide a compelling value message to your ideal buyers.
Buyers consider a number of qualities when shopping for industrial supplies, giving brands an opportunity to communicate their unique selling point. Consider building your name with terms that convey the distinguishing factor of your products, whether it's your manufacturing prestige, the performance of your parts, or the breadth of items you offer. As customers shift to research supplies on their own, they are likely to respond to trust, excellence, and experience.
Founder names and country-specific words have long been associated with luxury–an important trait in this market. As the sales of branded jewelry continues to grow, consider building your name around descriptive words that evoke quality, craftsmanship, and innovation and terms that communicate your brand's personality.
The emergence of new pet-themed products and the growing Millennial population of dog owners offers brands the opportunity to capitalize on the trendy "pet parenting" movement. Consider naming your brand with terms that humanize the pet (treating them as part of a family) and select words that evoke trust, safety, purity, health, and "premium quality" to appeal to owners ready to splurge for their beloved pets.
Software is a fast-moving industry characterized by constant change and innovation. There is a software solution for just about everything these days and potential buyers are inundated with options. When choosing a name for your software brand, consider words that clearly describe the services and tasks your software will accomplish.
An explosion of interest in alternative exercise methods like CrossFit and yoga offers brands in the sporting goods industry the opportunity to capitalize on the personal, aspirational nature of sports and fitness. Consider building your brand name with powerful terms that evoke the ideals of the eager fitness junkie, the dedicated gym-goer, and the formidable team player.
The rising popularity of product customization offers brands the opportunity to capitalize on the very personal nature of gifting. While any item can be given as a gifted, the "perfect gift" is a thoughtful purchase especially made for the recipient's interests. Consider building your brand name around the unique direction of the products (for example, Uncommon Goods) and illustrate why buying from your brand will make your buyer the "best" gift giver.