Merchant Story How Sigler Cuts Store Launch Time by 75% with Miva MultiStorefront

Challenge: A Need for Customization at Scale

Sigler's business model creates private, internal stores tailored to their clients' teams. Each store serves as a hub for accessing products, ordering with allocated budgets, and using custom payment methods.

But managing these stores brought unique challenges:

• Complex requirements: Each client needed stores that followed specific business rules. Marketing teams, for example, accessed promo items, while employees might see only apparel.
• Customized fulfillment: Sigler had to align shipping rules with internal policies–offering free shipping to company locations, charging for home deliveries.
• Flexible order management: Sigler needed to handle custom, on-demand products and solve out-of-stock issues without affecting the customer experience.

Solution: Custom Ecommerce at Scale with MultiStorefront

Miva's MultiStorefront allowed Sigler to manage multiple, customized stores on a single platform.

• Tailored storefronts: MultiStorefront let Sigler create stores for each client, where departments could access specific products–ensuring the right people had the right inventory.
• Smart shipping and payments: Sigler automated shipping rules and offered split payment options, enabling clients to use both budgets and personal credit cards easily.
• Streamlined order management: Miva's order editing enabled Sigler to modify custom orders without reprocessing payments, speeding up fulfillment.

Results: Efficiency, Faster Launches, and Happier Clients

Sigler's switch to Miva's MultiStorefront delivered:

• Faster launches: With Miva's Shadows theme, Sigler cut store launch time from 12-16 weeks to just 2-4 weeks.
• Custom stores per client: Bespoke stores followed client business rules without sacrificing functionality.
• Operational flexibility: Miva's tools reduced time spent handling returns or substitutions.