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In their quest for driving sales and boosting product awareness, many online merchants mistakenly center their business strategy around succeeding on Amazon.
A savvy seller, however, uses both Amazon and their own ecommerce site to build brand equity, win over qualified customers, and position their business for long-term success–both on and off Amazon.
Download this checklist to learn how to optimize both your Amazon storefront and your own website to create a highly effective demand generation engine.
You'll learn how to: