Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

[William Davis]

Came across this article, and thought it would interest everyone subscribed to our community forum:

Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search Oct 18, 2011 at 2:09pm ET by Danny Sullivan

[morgan]

Re: Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

FYI, this will only impact organic searche keyword reporting in Google Analytics where someone is logged into their Google account. It will not impact paid search keyword reporting.

Morgan Jones
eComIQ
http://www.eComIQ.com
800-930-5908, Ext 6
Internet Marketing & Analytics Agency

[Rick Wilson]

Re: Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

That's still huge, we're already seeing the impact in our GA reports.

[ids]

Re: Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

I don't know if this is a valid question. Does this mean if you are purchasing/using adwords, you are now kinda guessing?

TIA,

Scott

[Rick Wilson]

Re: Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

No with AdWords you still get the data. It's more about where your SEO searches are coming from.

[Siamese-Dream.Com]

Re: Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

That's still huge, we're already seeing the impact in our GA reports.

Yes, that pretty much makes google analytics all but worthless if you can see what keywords BUYERS are actually using to find your products.

It's funny that this is being hailed by google as a "security" feature for users. If only the users knew how much personal information was being RETAINED by google (especially if they have a google account) then they certainly would not feel so secure using google products.