Cost of acquiring email addresses?

[Red Flare]

We are about to run a giveway where people sign up for it on our site.

The cost to us would be about 42 cents per email of highly targeted, double opt-in audience.

Is this a good price?

[nottheusual1]

Re: Cost of acquiring email addresses?

No. Really high, even for an industry so full of snake oil salesmen.

Someone else can chime in, but history has told us paid for Email addresses are about worthless unless you're buying them from a competitor who's going out of business.

Ask what inducement created the subscribers, then ask yourself how "highly targeted" these subscribers can be. If the provider will tell the truth.