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News: Five Quick Tests to Raise Ecommerce Sales by 5% in Just 6 Weeks

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    News: Five Quick Tests to Raise Ecommerce Sales by 5% in Just 6 Weeks

    Article:
    Five Quick Tests to Raise Ecommerce Sales by 5% in Just 6 Weeks
    Source: MarketingSherpa

    Snippet:
    "When it comes to analytics, Brad Wolensky, Director of Ecommerce for Orvis, thinks 80% of companies that use an analytics package are actually using only 20% of the data they get. "We're one of the more aggressive users of the tool and we don't even think we do it as much as could be done," he says."

    Talking Points:
    Are you using analytics to help you make smarter decisions about your online business? What services have you had success with? What methods have worked best?
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