Yesterday Google announced Caffeine, a major change in the algorithms used to crawl, index and search. The announcement itself is unusual and what makes it even more striking is they have provided a sandbox for SEO professionals to test and comment on.
http://www2.sandbox.google.com/
From what I've gleaned on Matt Cutt's blog and other sources, the biggest factor for SERPs are new methods for detecting and measuring relevance and PageRank. Of course, the details were not revealed (they never are).
Also of importance to store owners is Google will increase the speed and depth of their crawls and will get the results into the index faster. About time!
Google changes their alogorithms all the time, nothing new about that. But this pre-announcement and sandbox are extremely unusual. I am taking this as a signal that there is going to be a major impact on some sites, and changes in the effect SEO work has on indexing and SERPs.
While Google hasn't mentioned it, I suspect this may be the first trial of personalized search results where relevance is different for each searcher. This may also herald an increase in Google's war on link buying and other non-natural methods for manipulating PageRank.
Whatever the real causes and effects of Caffeine are, there will be winners and losers, probably not on the scale of the Florida Update, but we're sure to get a lot of blogblat about it in the coming months.
http://www2.sandbox.google.com/
From what I've gleaned on Matt Cutt's blog and other sources, the biggest factor for SERPs are new methods for detecting and measuring relevance and PageRank. Of course, the details were not revealed (they never are).
Also of importance to store owners is Google will increase the speed and depth of their crawls and will get the results into the index faster. About time!
Google changes their alogorithms all the time, nothing new about that. But this pre-announcement and sandbox are extremely unusual. I am taking this as a signal that there is going to be a major impact on some sites, and changes in the effect SEO work has on indexing and SERPs.
While Google hasn't mentioned it, I suspect this may be the first trial of personalized search results where relevance is different for each searcher. This may also herald an increase in Google's war on link buying and other non-natural methods for manipulating PageRank.
Whatever the real causes and effects of Caffeine are, there will be winners and losers, probably not on the scale of the Florida Update, but we're sure to get a lot of blogblat about it in the coming months.
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