Google Image search

[Red Flare]

It looks like about 15% of my traffic comes from google image search. I am contemplating opting out of it.

In you opinion, do you get a lot of orders from google image search?

[Biffy]

Re: Google Image search

While traffic varies a lot, the conversion rates we're seeing for image searches reported in traffic sources are very low across all of our customers. I'd like to have a larger data set.

[dcard]

Re: Google Image search

If someone looking for specific product then it might be possible that you can get order from google image search.

[Biffy]

Re: Google Image search

I have an update.

I have a customer where Google Images is the #3 referring source for traffic, the #1 referring source in gross revenues, with an ecommerce conversion rate of 6.5%.

I never would have predicted it.

[leslienord]

Re: Google Image search

So would tell us that we should pay close attention to how we name our images? Or is this alt tag based? Or all of the above?

[Brandon MUS]

Re: Google Image search

Google images is a huge source of traffic for our store. The conversion rate is well below the site average, but the revenue still makes it worth keeping. Opting out would be disastrous for us.

As far as ranking, I am told it is similar to how a page ranks. Alt tags are important, but surrounding text is also a big part of it. I do not believe that naming has much affect on the results, but I could be wrong. If I knew the secret, I would optimize my images more to try and get even more traffic from them.

[dcard]

Re: Google Image search

Yes many users find products in google image serach. I get many visitors from google image serach.
That's why we should optimize images also.

[insanedragons]

Re: Google Image search

Yes it's basically a combination of everything like a normal webpage.. filename/alt/containing page text/links.

[Bruce - PhosphorMedia]

Re: Google Image search

ahhh, but it is text based...image search can't "read" the images...it infers what the image is from the surrounding text.