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Thats a bit of a contraversial question as I guess it part of adwords competitive advertising.
I have used Adwords for a long time effectively. It is easy to find what competitiors are using. Use the keyword genrator to add every word you can think of.
After a few weeks you will find which are popular words becuase the bids are much higher than most words, It might even cancel out words because the bid is to low.
I guess the Idea is to find the most accurate words for your own business.
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