Challenges with E-commerce Tracking in GA4 – Need Advice!

[Marcus]

Hello everyone,

I’m facing some challenges while setting up e-commerce tracking in Google Analytics 4 for my online store. Despite following best practices, I’m encountering issues where some transactions aren’t being recorded accurately. There’s also a significant discrepancy between the sales data shown in GA4 and my e-commerce platform.

I’ve verified my data layer and event tagging, but the tracking still seems inconsistent. I’m particularly struggling with ensuring all user interactions and purchases are captured correctly.

What steps can I take to troubleshoot and resolve these discrepancies? Any guidance on this would be greatly appreciated!

[lesliekirk]

What e-commerce platform? Miva 10.07 addresses this Google Analytics 4.

[ids]

Mark,

I'm curious on this also. But differently. The discrepancies, Are they duplicate order reporting by chance?

Scott

[Marcus]

Shopify

[lesliekirk]

Shopify

Marcus, I approved your post (and it may get unapproved by higher-ups) to let you know that this is a Miva Merchant community so all the answers and solutions that come from here will relate primarily to this e-commerce platform. I seem to recall that Shopify also has its own knowledge base and user forum that might be more helpful for you to search through. But there may also be a couple of developers here that are also versed in Shopify that could point you in the right direction (off-list).

[Marcus]

Thank you for the approval and your guidance! I appreciate the reminder about the focus on Miva Merchant. I’ll definitely check out the Shopify resources as well, and I look forward to connecting with any developers who might have insights. Your support is much appreciated!