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Challenges with E-commerce Tracking in GA4 – Need Advice!

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    Challenges with E-commerce Tracking in GA4 – Need Advice!

    Hello everyone,

    I’m facing some challenges while setting up e-commerce tracking in Google Analytics 4 for my online store. Despite following best practices, I’m encountering issues where some transactions aren’t being recorded accurately. There’s also a significant discrepancy between the sales data shown in GA4 and my e-commerce platform.

    I’ve verified my data layer and event tagging, but the tracking still seems inconsistent. I’m particularly struggling with ensuring all user interactions and purchases are captured correctly.

    What steps can I take to troubleshoot and resolve these discrepancies? Any guidance on this would be greatly appreciated!

    #2
    What e-commerce platform? Miva 10.07 addresses this Google Analytics 4.
    Leslie Kirk
    Miva Certified Developer
    Miva Merchant Specialist since 1997
    Previously of Webs Your Way
    (aka Leslie Nord leslienord)

    Email me: [email protected]
    www.lesliekirk.com

    Follow me: Twitter | Facebook | FourSquare | Pinterest | Flickr

    Comment


      #3
      Mark,

      I'm curious on this also. But differently. The discrepancies, Are they duplicate order reporting by chance?

      Scott
      Need to offer Shipping Insurance?
      Interactive Design Solutions https://www.myids.net
      MivaMerchant Business Partner | Certified MivaMerchant Web Developer
      Competitive Rates, Custom Modules and Integrations, Store Integration
      AutoBaskets|Advanced Waitlist Integration|Ask about Shipping Insurance Integration
      My T-shirt Collection is mostly MivaCon T-shirts!!

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        #4
        Shopify

        Comment


          #5
          Originally posted by Marcus View Post
          Shopify
          Marcus, I approved your post (and it may get unapproved by higher-ups) to let you know that this is a Miva Merchant community so all the answers and solutions that come from here will relate primarily to this e-commerce platform. I seem to recall that Shopify also has its own knowledge base and user forum that might be more helpful for you to search through. But there may also be a couple of developers here that are also versed in Shopify that could point you in the right direction (off-list).
          Leslie Kirk
          Miva Certified Developer
          Miva Merchant Specialist since 1997
          Previously of Webs Your Way
          (aka Leslie Nord leslienord)

          Email me: [email protected]
          www.lesliekirk.com

          Follow me: Twitter | Facebook | FourSquare | Pinterest | Flickr

          Comment


            #6
            Thank you for the approval and your guidance! I appreciate the reminder about the focus on Miva Merchant. I’ll definitely check out the Shopify resources as well, and I look forward to connecting with any developers who might have insights. Your support is much appreciated!

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