Hello everyone,
I’m facing some challenges while setting up e-commerce tracking in Google Analytics 4 for my online store. Despite following best practices, I’m encountering issues where some transactions aren’t being recorded accurately. There’s also a significant discrepancy between the sales data shown in GA4 and my e-commerce platform.
I’ve verified my data layer and event tagging, but the tracking still seems inconsistent. I’m particularly struggling with ensuring all user interactions and purchases are captured correctly.
What steps can I take to troubleshoot and resolve these discrepancies? Any guidance on this would be greatly appreciated!
I’m facing some challenges while setting up e-commerce tracking in Google Analytics 4 for my online store. Despite following best practices, I’m encountering issues where some transactions aren’t being recorded accurately. There’s also a significant discrepancy between the sales data shown in GA4 and my e-commerce platform.
I’ve verified my data layer and event tagging, but the tracking still seems inconsistent. I’m particularly struggling with ensuring all user interactions and purchases are captured correctly.
What steps can I take to troubleshoot and resolve these discrepancies? Any guidance on this would be greatly appreciated!
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