Hi everyone,
I’m exploring options for a "Category Subscription" or "Follow Category" feature for my eCommerce store and wanted to check if any of the current marketing automation vendors on this platform support it.
What I’m looking for is a feature where customers can follow specific product categories and receive notifications when new products are added to those categories or when there’s a price drop. I believe this kind of personalized engagement could help boost customer retention and drive sales by keeping customers informed about what they care about most.
I reached out about this idea a few years ago but wasn’t able to find a solution at the time. I’m wondering if there have been any updates or if any vendors now support this functionality? Ideally, I’d like something that integrates easily with my existing tools and provides automated notifications via email, SMS, or push.
Additionally, I’ve noticed that my current marketing automation tools haven’t been generating enough ROI to justify the ongoing cost. Implementing a feature like this might help improve engagement and boost sales, which is why I’m keen to explore it.
Would love any insights or recommendations from the community!
I’m exploring options for a "Category Subscription" or "Follow Category" feature for my eCommerce store and wanted to check if any of the current marketing automation vendors on this platform support it.
What I’m looking for is a feature where customers can follow specific product categories and receive notifications when new products are added to those categories or when there’s a price drop. I believe this kind of personalized engagement could help boost customer retention and drive sales by keeping customers informed about what they care about most.
I reached out about this idea a few years ago but wasn’t able to find a solution at the time. I’m wondering if there have been any updates or if any vendors now support this functionality? Ideally, I’d like something that integrates easily with my existing tools and provides automated notifications via email, SMS, or push.
Additionally, I’ve noticed that my current marketing automation tools haven’t been generating enough ROI to justify the ongoing cost. Implementing a feature like this might help improve engagement and boost sales, which is why I’m keen to explore it.
Would love any insights or recommendations from the community!