Abandoned SHopping Cats

[Rick Wilson]

Re: Abandoned SHopping Cats

It's more complex than that, but yes in it's simplest form, when someone leaves your site it makes them some sort of special offer, either a discount or free shipping or what not.

What makes it unique is the special offers are calculated on the fly based on buyer behavior on your site and they provide very detailed analytics to show total abandoned carts, how many got an offer (you set those parameters) and what the recapture rate is. In addition they notice that it also seems to increase sales by a group who come back within the hour and buy at full price.

They seem to be increasing bottom line profit between 20 - 50% on the stores they're running on.

[Siamese-Dream.Com]

Re: Abandoned SHopping Cats

Thank You, Rick!

Mark

[netblazon]

Re: Abandoned SHopping Cats

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[wajake41]

Re: Abandoned SHopping Cats

Hello forum: Hope this is not off-topic too much.
I thought the idea raised in this thread was a good one and maybe we should consided it ourselves, so decided to look at our databases.

We are hosted by Hostasdaurus. A query of table s01_Basket on our site shows 64627 rows. A query for rows where cust_id != 0 returns 22 rows. This raises some questions for me regarding this table and the possibility of contacting shoppers with abandoned baskets:
1. What data does the table maintain?
2. It appears almost no one is registering on our site. How can that be changed?
3. Should we be purging the rows from this (and our other tables) on a regular basis?
4. Is this the correct table to find abandoned carts?

Thanks, Larry

[wcw]

Re: Abandoned SHopping Cats

1) The basket table contains the basket ID and customer info if they got as far as checkout (need not create an account). Related tables such as basketitems, basketoptions, and basketcharges contain specific data like products and attributes, shipping selection, discounts or coupons redeemed, etc.
2) Let them know the benefits of registering, e.g. do you use price groups, give coupons, etc.
3) You should delete expired baskets (from admin manually or using a module automatically) at least daily. Accessing and doing a lookup in a table with 64627 rows every time a page is displayed takes processing power.
4) Yes.

You can use a module like Restock Shelves to automatically delete the expired baskets at a regular frequency, e.g. every two hours. It also gives you a report of abandoned baskets vs sales for any time period. And in response to what you were thinking above, the report will contain the names and products in the basket for those who abandoned and got as far as checkout to fill in their names. When you update your store to Merchant 5x, the Restock Shelves module can even send those customers an email automatically in which you can try to recapture the sale. It can be used in conjunction with a coupon module in 5x. See http://www.emporiumplus.com/go/wcw/PROD/1AA/1AA00067 for more details.

[wajake41]

Re: Abandoned SHopping Cats

Hi Bill: Thanks for your response.
I was astonished when I saw that we had 64,000 plus rows in our Basket table. I've purged it via the Admin process and intend to do this on a regular basis in the future.

Thanks again, Larry