Tracking with a URL pattern on INVC page

[Jim Cockerham]

Hi - I am trying to add conversion tracking for a new marketing campaign on the INVC page using a URL pattern match. I thought I would get a match with "INVC.html*" , but it is not showing conversions in my test. I am using Miva shortlinks, but I noticed on my test transaction that the INVC page URL does not show up as /INVC.html as expected, but shows a session id (i think). Any thoughts on this would be much appreciated.

[Brennan]

Re: Tracking with a URL pattern on INVC page

Are you using the old analytics code or the new Universal Analytics code? And are you using the built in Google Analytics Module?


If you are using the old analytics code, Analytics will match the URL based off the trackPageview function call, which usually passes up a virtual page view of /INVC.html (if you have short links enabled)


Try making it /INVC.html instead.

[Jim Cockerham]

Re: Tracking with a URL pattern on INVC page

Hi Brennan - Thanks for your reply. I am using the new Universal Analytics with Miva's GA Module, and that works fine. This is not for tracking with Google, but for tracking conversions with Adroll, a remarketing company. The only option I have for conversion tracking in the Adroll admin is to do a URL pattern match. I don't think Adroll will see the virtual page URL.

[Brennan]

Re: Tracking with a URL pattern on INVC page

The new universal analytics code does not send a virtual page view by default which is why it is not showing in your goal funnel. You will need to add it manually.


Try chaging this:
ga('send', 'pageview', );

To this:
ga('send', 'pageview', '/&mvte:global:page;.html');

[Jim Cockerham]

Re: Tracking with a URL pattern on INVC page

What I have now is :

ga('send', 'pageview'&mvt:ga_tracking:url_override;);

is that wrong?

[Brennan]

Re: Tracking with a URL pattern on INVC page

That is correct, that works even better.

If you view the page source on any checkout pages then you will see

ga('send', 'pageview', '\x4f\x43\x53\x54\x2e\x68\x74\x6d\x6c');

That is base64 encoded. So it is sending:

ga('send', 'pageview', 'OCST.html');

Which is correct. Search your analytics for that page. It should have tracking stats. Perhaps there is an issue with your pattern match.

[Jim Cockerham]

Re: Tracking with a URL pattern on INVC page

My problem is not with Google Analytics though, I don't know if you saw that part of my post? :) I wanted to track these conversion in the Adroll admin.

[Brennan]

Re: Tracking with a URL pattern on INVC page

Oh got it, totally missed that part. I'm not sure how they track, but my guess is they are only looking at the URL.

If that is the case, you will need to make the INVC url unique so you can do your pattern patch against it. On OPAY try removing the hidden input of Screen from the form, and add &Screen=INVC to the form action. This way the Invoice page has a unique URL you can test for.

[Jim Cockerham]

Re: Tracking with a URL pattern on INVC page

Thanks Brennan! I think that should work.

[Dan - Glendale Designs]

Re: Tracking with a URL pattern on INVC page

It's been a while, but we have done a number of AdRoll integrations for clients in the past. I am pretty sure you need to ignore the url based conversion process/validation and rely solely on the tracking snippet because Miva Merchant short links don't carry through the checkout process, which is why you are seeing the session id:

http://support.adroll.com/adroll-miva-mechant/
http://support.adroll.com/enhanced-conversion-tracking/

[Dan - Glendale Designs]

Re: Tracking with a URL pattern on INVC page

We occasionally run into issues with adding &Screen= to the form action, make sure you test that method thoroughly. I also seem to remember AdRoll ignoring parameters with it's conversion url mapping, so let us know if that works or not. (we try to keep up with this stuff in our internal documentation)

[Jim Cockerham]

Re: Tracking with a URL pattern on INVC page

Dan - thanks for the info. Yes, adding the screen to the action did not work. It still does not display in the URL. The Adroll snippet in the article for the INVC page does not work either. They sent me instructions on using Javascript on the previous action, but that might not be very accurate. I think I am going to give up on tracking the conversions within the Adroll admin. I can still see the conversions in Google Analytics with the UTM data added to the links. They, (Adroll) just won't see the conversions. Thanks for your replies.

[Dan - Glendale Designs]

Re: Tracking with a URL pattern on INVC page

Jim, if you don't mind, PM me what Adroll sent you on the previous action javascript. See if I can come up with a workaround based on that snippet :)

[lesliekirk]

Re: Tracking with a URL pattern on INVC page

Dan - thanks for the info. Yes, adding the screen to the action did not work. It still does not display in the URL. The Adroll snippet in the article for the INVC page does not work either. They sent me instructions on using Javascript on the previous action, but that might not be very accurate. I think I am going to give up on tracking the conversions within the Adroll admin. I can still see the conversions in Google Analytics with the UTM data added to the links. They, (Adroll) just won't see the conversions. Thanks for your replies.

Jim did you ever get this working? Adroll is asking for the Conversion URL. It seems that figuring out what they want is becoming tedious.

Leslie

[Jim Cockerham]

Re: Tracking with a URL pattern on INVC page

Jim did you ever get this working? Adroll is asking for the Conversion URL. It seems that figuring out what they want is becoming tedious. Leslie

Leslie - I did get it working but I don't remember how! My new store is now live and I am having trouble getting into my old store, but once that is fixed I'll take at it.