Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

[jkilday3]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Elocal is running a pay per click for us and asked us to include the following code

Google Analytics Code: Needs to be put on every page of the website just before the </body>
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-6320464-3");
pageTracker._trackPageview();
} catch(err) {}</script>
I can't figgure out where to put it.
Should I use Gilligan's module instead?
If i should insert the code where should I put it?
Thanks,
jkilday3

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Bill,
Regarding sending them back to the INVC Page:
Yes you can have a different INVC page.
You can dupe the INVC page using storemorph.
Just copy it and name it something like INVC2.
And in the global footer... alter the ga.js script .

Then in paypal instead of redirecting them to your INVC page, have paypal send them to INVC2.

A THOUGHT..
If you only use paypal.. go ahead and use the INVC page.
If you use multiple payment systems, then make a INVC2 page for paypal landing.

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Hey... there is a another thread about some advanced google analytics and site search tracking that is pretty good.

Here is how I implemented it for my sample code that I posted in this thread.

http://extranet.mivamerchant.com/for...49&postcount=9

the whole thread is here
http://extranet.mivamerchant.com/for...=google+search

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

I will try to explain again differently.

Normally google will treat it like a separate visit if the person comes to the site again from a 'new' place.

so if the person leaves your site to pay on a different site.. you'll see one shopping session with no purchase and then 1 shopping session WITH a purchase.

If you tell google to not use that default feature, referrer tracking.. then google won't know the person and left and came back, because there is no data about where they came.

so when they come back.. it will look like a continuation of the same shopping session.

Basically it's a way to "trick" google analytics.

[Dan - Glendale Designs]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

We have created a new tutorial for basic Google Analytics Integration with Miva Merchant 5/5.5. This tutorial includes example code (no module required), e-commerce conversion tracking, on-site search tracking and instructions for setting up a checkout goal/funnel.

We hope some will find this useful :)

[wcw]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Why does ga think it is a different shopping session? When the customer comes back to merchant they have the same session ID they had when they left to go to paypal. They return to the INVC page. You can't send them to a different landing page.

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Bill,
That's the point.. With the current incarnation of your module is not possible.

However, It IS possible to make ga track paypal...

Since you can insert a variable into their script to turn off referral tracking, all you need is a special landing page for those paypal payment buyers.

Basically in paypal, you set it to return the buyer to a landing page on the store and that is where the sale will get tracked. You can set paypal to send the payment and info back to the site... AND by turning off the referral.. google analytics doesn't know the person ever left the site to go make a payment.

If your module had a storemorph style template item... this would be sooooo easy to do!

I could see where your module would have both a basic and advanced mode.. just like the default templates in storemorph do.

Basic mode.. does just what it does now.

Advanced mode.. would allow you to edit the script so as to insert other advanced google analytics features. That would allow this to work quite nicely.

[by default google analytics does use referrer in tracking visits. So with the default ga.js coming from paypal looks like a seperate shopping session to google analytics. By turning off the referrer tracking... wa la.. google doesn't know you ever left becuase when you land back on the store.. the referrer isn't reset to a diff url than your own store. GA thinks you are still walking through the website as the referrer stuck into your google cookie is your own store.]

[wmgilligan]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Hi,
I have no clue about that footer code - in fact, you shouldn't need anything additional.

however - paypal will not get recorded, as you are leaving the site - and payPal is not (last I knew) carrying thru the transaction. It surprises me that any show, but this is near 100% the problem.

Bill

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Another idea...
You might be able to use the pdt paypal thing... and make a seperate invoice page
to direct paypal payers to on your store.

You would have to use your own custom ga checkout script.. instead of using the gilligan one.

You can have the script built using storemorph code.

And you would also need to include
pageTracker._setCampNOKey("ga_nooverride"); // don't override

in the google analytics commerce section of the code on that page.

this would wipe out the fact that the person came from paypal.

Okay.. I"m finally out of ideas.

(of course, you'll still miss info on people who didn't complete paypal properly - and thus yet another reason to use the other payment method)

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

just a continuation becuase I went and googled ( I was curious myself as we are thinking again of taking paypal)...

google uses cookies to track people.. when they switch domain to paypal... that google cookie for your domain is inaccessible to the paypal site. So the tracking is broken. And now when the visitor does come back to your site, they are now being referred from paypal.com instead of a page within your own site.

There is a work around I saw being referred to. It involved using paypal with the PDT turned on. This will send lots of info about the paypal payment on a url of your choice. Then you can use a landing page (which doesn't have the ga.js on it to grab the info, put it into a form your store can use.. and send them to another page (the invoice) with a special google tag included in the ga.js script which tells google to disregard the referrer. That way google analytics will think they came from your site and ignore the side trip they made over to paypal.

From what I have just read it looks like a real pain!

It would be easier to switch the type of payment method with paypal to the one that is more integrated and doesn't require a person to leave your web site.

Plus then you don't have to worry about sales in your store that look sold.. but really aren't becuase people didn't finish in paypal. With the more advanced type of integration... it's a much smoother sale process.

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Bingo! You nailed it on the head.

You are using the payment method where they leave your site. Intead of the integrated way to keep them within your pages.

I think I read somewhere about how you can send a variable to paypal which will be returned when the confirmation of order returns a customer back to your site.. however they have to return to your site.

Then you can grab this variable and feed it to you google analytics script.

You might hunt on the google analytics forum to dig for it.

I do remember seeing it there a couple of months ago. If I had kept a link to it , I'd give it to you.

the 50% confirms that this is the issue.. You are seeing 2 visits instead of 1 for each buyer.

When you get it fixed, that will change :-)

[ericj]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

My issue is a bit larger than "statistically...insignificant."

In GA Ecommerce Transactions I am only showing as few as 50% of the transactions that show up in Miva.

I am using Gilligan's module, modified by the code provided by Kayakababe for the global footer. Was there something else to do other than modify the footer? I also use Weilands' Paypal-R module (sends users to Paypal page to input cc information) for all of my transactions. Could sending the user away from my site create the issue?

Thank you,

[kayakbabe]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Somebody PM'd me asking why not ALL sales are tracked by google analytics. Answering it here because if it hasn't been asked before on this forum it surely will.

Biggest reason.. Some people have javascript turned off in their browser.

One of many smaller reasons...
I do know that some subversions of IE 5.x explorer do not like the javascript implementation that is considered by google to be the "supported" version of the script.

Myself, I really don't care about missing out on 2% of my order data becuase statistically it is insignificant. (took me until grad school stats class to not care, but heck I really don't now).

Anyway, it is the javascript that checks for http or https and write out the appropriate url for secure or insecure. If it really bothers you, you could use store morph and an if statement to change the output of that part of the javascript so that it is written out by storemorph instead of by javascript on the client's browser.

This will get your missing teenzy tidbits from that very little used old browser.

If you want to know more.. dozens of people have discussed it on the google forum about analytics.

Seriously though.. so few people use that old browser, it probably isn't statistically relevant to go through the trouble.

And as far as those who have javascript turned off... there isnt' anything you can do about that.

Your store itself will provide the most reliable information, not some third party site.

[Rick Wilson]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Dan sorry about that, not sure why I thought Kent wrote that.

I'll email you offline about this.

[Dan - Glendale Designs]

Re: Gilligan's Google Analytics Module for 5/5.5 is now FREE at Miva Central

Kent isn't this exactly how new customers for you are born?

Who's Kent? :)

We offer something complex for free, people get excited, realize it's important but they still need a professional and now you and others like you in the community benefit.

Unfortunately this is one of those cases where I think the experience to get to the point where they realize they need professional help puts a sour taste in their mouth. We also have to eat the cost of stripping out the GOL module, which does not clean up after itself, making it a time consuming process that usually results in a loss for us.

I think eComIQ currently charges $229.00 for their Google Analytics integration using the GOL module. We charge $75.00 for custom integration using no module. I can't tell you how many times we have had to justify that $75.00 because "Miva Merchant offers a Google Analytics module for free". Most store owners will initially go for the free module over our $75.00 price tag just to find out it is not going to meet their needs, or they don't understand Google Analytics enough to get things properly setup. (much like where "ebait" sits right now)

That is a lot of disappointment before they get excited about Google Analytics in my opinion.