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Today's business buyer expects a convenient, reliable, and personalized shopping experience. As the B2B buyer base skews toward millennials (who flat out won't buy from a bad site) wholesalers who capitalize on modern ecommerce capabilities will have a storefront that supports customers and drives profit–even during turbulent times.
Whether you've just launched your wholesale business or are hoping to do more with your site, this checklist offers 7 areas for you to focus on to create a better wholesale experience.