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Today's business buyer expects a convenient, reliable, and personalized shopping experience. As the wholesale buyer base skews toward millennials (who flat out won't buy from a bad site) merchants who capitalize on modern ecommerce capabilities will be able to maintain a B2B ecommerce website that supports customers and drives profit�even during turbulent times.
Whether you've just launched your business or are hoping to get more out of your website, this checklist offers 7 areas for you to focus on to create a better online experience, from tips for increasing customer traffic to the tools you need in your B2B ecommerce platform.