Catch up with the latest news from Miva.
Enterprise ecommerce platform, Miva, Inc., announces an all-new native integration with popular marketing automation service, MailChimp, as part of the latest software release, Miva 9.7. With this integration, merchants can automatically send abandoned cart and order follow-up emails, import all products, customers, and sync historical order data in order to create and launch effective marketing campaigns.
Brennan Heyde, Miva VP of Developer Relations, explains how Miva store owners can leverage the powerful capabilities of MailChimp to increase ROI, "This new native integration with MailChimp allows customers to unlock all of MailChimp's ecommerce automations to drive sales." Heyde continues, "Now, merchants can capture valuable customer data easier with a newsletter signup box anywhere on their site, an opt-in checkbox at checkout, or auto-subscription with any customer order."
Merchants also have the ability to utilize the comprehensive marketing analytics reporting from MailChimp to track user behavior across every email send and every click.
"Targeting the right audience with the right message is the key to successful ecommerce marketing campaigns," Danial Dashtizad, Miva Director of Marketing adds. "Miva customers now have the ability to use Mailchimp data to create highly-focused subscriber list segments, and targeted content based upon customer status, location, buying history, new/lapsed subscribers, and preferences, just to name a few."
Miva Merchant version 9.7 is a free software update, available now, for all Miva store owners to download. Click here to learn more about the additional features included in the Miva 9.7 software update.